The work of Building Trust is critical to improving American health care. The patient-physician relationship depends upon patients’ trust that physicians have their best interest at heart, especially during times when patients are particularly vulnerable. Similarly, trust between clinicians and the institutions with and for whom they work is essential to the efficient working of our health care system and ensuring patients get the care they deserve.

The submissions we have received from our Building Trust Collaborators affirm four dimensions of trust, which can be thought of as the “four Cs:”


Your organization delivers services competently, reliably and consistently, delivering on what you promised.


Your communication shows me that you know me, respect me and humanize me.


Your actions demonstrate that you “care about me” and that you have compassion and empathy for me as a person.


Your organization makes me feel safe, you treat me fairly, and I feel a sense of belonging.

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