The COVID-19 pandemic has challenged the health care system in ways we could not have imagined. Our care facilities look and feel different. Wearing our PPE, our providers look different too. Our communities need reassurance and guidance about when and how to seek care as we continue to face the pandemic. We wanted to help our patients know we have been making changes in order to provide a safe, caring and reassuring environment.
As part of our brand promise to provide easier and more personal care, all of our UnityPoint Clinic locations received a “care experience box” to help the clinic take care experience to the next level. The box contained materials and prompts to help tell the story of our commitment to the safety and care of our patients, guests and team members. The materials include items like exam room table tents that indicate the room has been cleaned, an infographic of creative ways to safely greet patients, and a heart icon that shows up in many places throughout the visit as a sign of reassurance that we’re here to care. The box also included instructions for action and explained to our team members how to make use of the materials in their clinic/department. We know small, intentional gestures go a long way. Our patients notice the details, especially those that show we are concerned about their safety. These materials are just another way for us to build deep connections with those we serve through thoughtful touches.
Our brand messaging also pivoted to build trust in the community. As we face times of uncertainty, fear, and confusion, the branding team knew it was important to update our messaging to reflect new realities and bring people back to the care they need. “Safe Care, Your Way” highlights our commitment to being here for patients, wherever and whenever they need us. We are safe and ready to care for people, whether in their homes through virtual care or in our facilities.
