Creating a Trustworthy Community

Our collaborators are organizations from across the health care system, including hospitals and health systems, specialty societies, health plans, consumer organizations, employers and others.

How it Works

Six Simple Guidelines for Your Organization

Before downloading the submission form and sending your trust practice, use the following guidelines to develop a process for identifying exemplary trust practices. We will review the submitted practices to ensure they meet the intent of the initiative.


  1. Identify how your practice builds trust

    Explain how your practice can repair trust in health care by using the four C’s to guide you.

  2. Explain the problem

    Highlight where mistrust arises by defining the specific problem or challenge that your BUILDING TRUST submission addresses.

  3. Describe the trust practice

    Describe the specific trust-building practice you’ve developed and explain how it promoted trust and resolved a problem beyond improving daily operations.

  4. Define success

    Explain why you believe the practice has succeeded.

  5. Demonstrate scalability

    Describe how the practice has been (or could be) replicated and how it might be scaled.

  6. Focus on your sector

    Submit practices focused exclusively on your own organization or sector’s efforts to improve trust.