Building Trust An initiative of the ABIM Foundation
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From Principles to Practice: Advancing Trustworthiness in Health Care

Philip Alberti, PhD and Reggie Tucker-Seeley, MA, ScM, ScD, FASCO explore how and why the Principles of Trustworthiness use equity-focused language to help bridge the gap between health care institutions ...and the communities they serve. They also introduce a practical four-phase cycle—Listen, Reflect, Act, Revisit—and how it can guide institutions in becoming more trustworthy partners over time.

00:00 Introduction & Why Trust Matters
00:45 Trust Must Be Earned, Not Assumed
01:09 Why Invest in Trustworthiness
01:55 “Mistrust Is Data” Explained
03:03 Origins of the Trustworthiness Principles
05:09 Pandemic Lessons & Community Mistrust
07:27 Accountability Beyond “Checking the Box”
08:20 Declining Trust in Health Care
10:10 Professionalism & Trustworthiness
13:17 The Importance of Shared Language
16:20 Trustworthy vs. Untrustworthy Communication
18:44 Applying Trustworthiness in Clinical Practice
20:53 The 4-Step Framework: Listen, Reflect, Act, Revisit
22:16 “We Don’t Trust You Yet” – Listening First
24:08 From Talk to Action (Why Structure Matters)
25:25 Why “Statements Without Action” Fail
28:27 Why This Work Never Ends
31:23 Acknowledging Past Harm
35:58 Repairing Trust in Real Time
36:41 Moving at the Speed of Trust
41:40 Advice for Getting Started
44:56 Performative vs. Real Commitment
50:27 Rebuilding the Social Contract
52:45 Scaling Trust Beyond Individuals

Speaker:
Philip Alberti, PhD, founding director of the AAMC Center for Health Justice

Moderator:
Reggie Tucker-Seeley, MA, ScM, ScD, FASCO, principal and owner of Health Equity Strategies and Solutions and a member of the ABIM Foundation’s Board of Trustees

Connect with us
LinkedIn: https://www.linkedin.com/company/abim-foundation/
Twitter: http://www.twitter.com/ABIMFoundation

http://www.ABIMFoundation.org
http://www.BuildingTrust.org
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From Principles to Practice: Advancing Trustworthiness in Health Care
Now Playing
From Principles to Practice: Advancing Trustworthiness in Health Care
Philip Alberti, PhD and Reggie Tucker-Seeley, MA, ScM, ScD, FASCO ...
Philip Alberti, PhD and Reggie Tucker-Seeley, MA, ScM, ScD, FASCO explore how and why the Principles of Trustworthiness use equity-focused language to help bridge the gap between health care institutions ...and the communities they serve. They also introduce a practical four-phase cycle—Listen, Reflect, Act, Revisit—and how it can guide institutions in becoming more trustworthy partners over time.

00:00 Introduction & Why Trust Matters
00:45 Trust Must Be Earned, Not Assumed
01:09 Why Invest in Trustworthiness
01:55 “Mistrust Is Data” Explained
03:03 Origins of the Trustworthiness Principles
05:09 Pandemic Lessons & Community Mistrust
07:27 Accountability Beyond “Checking the Box”
08:20 Declining Trust in Health Care
10:10 Professionalism & Trustworthiness
13:17 The Importance of Shared Language
16:20 Trustworthy vs. Untrustworthy Communication
18:44 Applying Trustworthiness in Clinical Practice
20:53 The 4-Step Framework: Listen, Reflect, Act, Revisit
22:16 “We Don’t Trust You Yet” – Listening First
24:08 From Talk to Action (Why Structure Matters)
25:25 Why “Statements Without Action” Fail
28:27 Why This Work Never Ends
31:23 Acknowledging Past Harm
35:58 Repairing Trust in Real Time
36:41 Moving at the Speed of Trust
41:40 Advice for Getting Started
44:56 Performative vs. Real Commitment
50:27 Rebuilding the Social Contract
52:45 Scaling Trust Beyond Individuals

Speaker:
Philip Alberti, PhD, founding director of the AAMC Center for Health Justice

Moderator:
Reggie Tucker-Seeley, MA, ScM, ScD, FASCO, principal and owner of Health Equity Strategies and Solutions and a member of the ABIM Foundation’s Board of Trustees

Connect with us
LinkedIn: https://www.linkedin.com/company/abim-foundation/
Twitter: http://www.twitter.com/ABIMFoundation

http://www.ABIMFoundation.org
http://www.BuildingTrust.org
Show More
Information Sick: Trust, Medicine, and Media
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Information Sick: Trust, Medicine, and Media
As the information environment becomes increasingly fragmented and ...
As the information environment becomes increasingly fragmented and polarized, misinformation is reshaping how the public understands health, medicine, and science. In this recorded conversation, speakers discuss how this “information sickness” ...— amplified by social media and limited accountability in digital spaces — affects patients, clinicians, and health care institutions alike. Speakers explore what it means to practice medicine in a climate of uncertainty and eroding trust, and emphasize the shared responsibility for addressing health misinformation. Reflections include how professionalism can help clinicians navigate challenging conversations, engage patients with humility and clarity, and strengthen trust as a foundation for better care.


SPEAKERS:
Joanne Kenen is a nationally recognized health journalist and Journalist in Residence at the Johns Hopkins Bloomberg School of Public Health who writes for Politico and frequently speaks on media, politics, and public health.

Joshua Sharfstein, MD is Vice Dean at the Johns Hopkins Bloomberg School of Public Health, former Maryland Health Secretary and FDA Deputy Commissioner, and a member of the National Academy of Medicine.

Ali Khan, MD, MPP, FACP (Moderator) is Chief Medical Officer for Medicare at Aetna/CVS Health, a practicing internist, and a health care leader in value-based care and clinical strategy.

00:00 – Why “information sickness” is more than just misinformation.
02:30 – How health misinformation shows up in the exam room.
03:10 – How the collapse of local journalism and civic trust changed the information ecosystem.
05:25 – Why misinformation isn’t about intelligence — it’s about trust and information sources.
10:45 – What “Information Sickness” really means
15:20 – Why patients trust clinicians — but not institutions.
20:25 – What the data tells us about persuasion limits — and where to focus instead.
24:50 – The psychology of identity, belief, and resistance.
28:00 – How dismissiveness erodes credibility.
30:30 – What modern professionalism requires from clinicians.
35:40 – Why proactive communication is more effective than reactive correction.
41:15 – The role of Medical Professionalism
47:00 – Working with trusted community leaders and networks.
52:00 – How digital platforms reshape what we see — and what we believe.
56:10 – Rebuilding Trust in a Polarized Environment
59:00 – Final Reflections & Call to Action

Connect with us
LinkedIn: https://www.linkedin.com/company/abim-foundation/
Twitter: http://www.twitter.com/ABIMFoundation

http://www.ABIMFoundation.org
http://www.BuildingTrust.org
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COVID's Impact on Trust (2021-06-15)
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COVID's Impact on Trust (2021-06-15)
Dhruv Khullar, MD, MPP, Weill Cornell Medical College, joined Richard ...
Dhruv Khullar, MD, MPP, Weill Cornell Medical College, joined Richard Baron, MD, president and CEO of the American Board of Internal Medicine and the ABIM Foundation, for our June 15 ...Building Trust Conversation Series to discuss COVID’s impact on trust in health care.

Find upcoming and previous Building Trust webinars at: https://buildingtrust.org/webinars/

Recorded: 2021-06-15
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Distributed, Decentralized and Digitally-Enabled Care
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Distributed, Decentralized and Digitally-Enabled Care
Shantanu Nundy, MD, MBA, chief medical officer of Accolade, and ...
Shantanu Nundy, MD, MBA, chief medical officer of Accolade, and Richard J. Baron, MD, president and CEO of the American Board of Internal Medicine and the ABIM Foundation, to discuss ...distributed, decentralized and digitally-enabled care after COVID-19.

(2021-09-29)

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Trauma and Healing in the Wake of the COVID-19 Pandemic
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Trauma and Healing in the Wake of the COVID-19 Pandemic
As a result of the COVID-19 pandemic, Americans have faced increased ...
As a result of the COVID-19 pandemic, Americans have faced increased stress over the cost, availability and quality of health care, and distrust in our health system has heightened.

Kathleen Noonan, ...
CEO of the Camden Coalition of Healthcare Providers, and Daniel Wolfson, MHSA, EVP and COO of the ABIM Foundation, will discuss the importance of trust in health care before and after the COVID-19 pandemic.

(2021-11-09)

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Facebook: http://www.facebook.com/theabimfoundation
Twitter: http://www.twitter.com/ABIMFoundation

http://www.ABIMFoundation.org
http://www.BuildingTrust.org
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Building Trusting Relationships by Using the Right Language
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Building Trusting Relationships by Using the Right Language
Philip Alberti, PhD, founding director of the Association of American ...
Philip Alberti, PhD, founding director of the Association of American Medical Colleges (AAMC) Center for Health Justice, and Pamela Browner White, Chief Diversity, Equity and Inclusion Officer and Senior Vice ...President of Communications at ABIM and the ABIM Foundation, discuss the AAMC’s new Center for Health Justice, which was created in 2021 to address health inequities and improve community health across the US.

Dr. Alberti also offers insight into the newly developed health equity communication guide, which was published jointly by the AAMC Center for Health Justice and the American Medical Association to support clinicians’ conversations with patients. The comprehensive guide promotes a deeper understanding of equity-focused, first-person language and why it matters. Dr. Alberti will share why this language is so important in building trusting relationships and their impact in delivering equitable care for all.

(2022-01-18)

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The intersection between firearms and health care (2022-03-22)
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The intersection between firearms and health care (2022-03-22)
The U.S. represents the second-highest number of gun deaths in the ...
The U.S. represents the second-highest number of gun deaths in the world. AFFIRM at the Aspen Institute (AAI) is dedicated to decreasing firearm-related harms, injuries, and deaths using a practical, ...scalable, and immediate health-based approach. Christopher Barsotti, MD, FACEP, FAAEM, Co-Founder and Program Director of AAI, Megan Ranney, MD, MPH, FACEP, Co-Founder and Senior Strategic Advisor of AAI, and Pamela Browner White, Chief Diversity, Equity and Inclusion Officer and Senior Vice President of Communications at ABIM and the ABIM Foundation, will discuss AAI’s approach to firearm injury as a public health issue. Dr. Barsotti and Dr. Ranney will also shed light on their work to reframe the national conversation surrounding firearm-related injuries and share how they’ve built trust with gun owners and non-gun owners alike through community-led action groups.


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LinkedIn: http://www.linkedin.com/company/abim-foundation
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http://www.ABIMFoundation.org
http://www.BuildingTrust.org
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Building Trust After Causing Harm
Now Playing
Building Trust After Causing Harm
From 1935 until 1973, the Milbank Memorial Fund paid for services ...
From 1935 until 1973, the Milbank Memorial Fund paid for services associated with the burials of men who died in the course of the United States Public Health Service Syphilis ...Study at Tuskegee and Macon County Alabama. The funds included burial stipends that were used to incentivize their families to consent to autopsies.

The Fund has formally apologized to members of the Voices for Our Fathers Legacy Foundation (VFOFLF) and provided a financial gift. The Fund has also formed a partnership with VFOFLF and made organizational, programmatic, and communications commitments to racial equity.

Christopher F. Koller, President of the Milbank Memorial Fund, Lillie Tyson Head, President of VFOFLF, and Pamela Browner White, Chief Diversity, Equity and Inclusion Officer and Senior Vice President of Communications at the American Board of Internal Medicine and the ABIM Foundation, spoke about the importance of building trust by acknowledging past harm, committing to do better, and partnering for the long term to improve trust in the health system.

(2022-07-19)
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Counteracting Medical Misinformation
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Counteracting Medical Misinformation
The COVID-19 pandemic has generated an unprecedented spread of medical ...
The COVID-19 pandemic has generated an unprecedented spread of medical misinformation, exacerbated by the overwhelming amount of information accessible on social media which can make it difficult for the public ...to discern what’s trustworthy and what’s not. Vineet Arora, MD, MPP, dean for medical education at The University of Chicago Pritzker School of Medicine, has seen first-hand the dangers that medical misinformation can cause – including foregoing life-saving tests and treatments – and is preparing future clinicians to build trusting relationships with patients in order to help dispel misinformation.

Dr. Arora, along with two UChicago medical students – Naomi Tesema and Maeson Zietowski – shared their personal experiences with medical misinformation and discuss the ways that a newly-created science communications course (funded by AAMC through a CDC grant) is teaching enrollees how to harness the power of storytelling to decrease the spread of misinformation.

(2023-01-19)

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LinkedIn: https://www.linkedin.com/company/abim-foundation/.
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http://www.ABIMFoundation.org
http://www.BuildingTrust.org
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Eliminating Medical Debt to Build Trust
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Eliminating Medical Debt to Build Trust
Ruth Lande and Noam Levey shared their experiences and insights with ...
Ruth Lande and Noam Levey shared their experiences and insights with Richard Baron, MD regarding medical debt, highlighting the widespread nature of the problem and its effects on individuals and ...communities.

They also emphasized the need for policy changes and better communication between health care providers and patients to address this issue.

(2023-11-30)

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http://www.BuildingTrust.org
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Untangling the Historical Threads of Medical Debt
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Untangling the Historical Threads of Medical Debt
While more than 90% of the US population is covered by some form of ...
While more than 90% of the US population is covered by some form of health insurance, medical debt remains a persistent problem. For families with limited wealth, even a small ...unexpected medical expense can quickly become financially overwhelming. The evolution of medical debt into a multibillion-dollar industry raises critical questions: When and why did this transformation occur, and how has it impacted the once sacred clinician-patient relationship?

This conversation will transcend the immediate financial strain that medical debt imposes on families, delving into historical perspectives, examining aggressive debt collection tactics, and exploring medical debt’s impact on the erosion of trust within the healthcare system.

(2024-02-15)
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Building Trust An initiative of the ABIM Foundation

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